Client
Services
Campaign Development
Year
Visit
Intersport: Sneaker Week '23
Sneakers aren't just for sport. We delivered a global brand campaign to heighten awareness of Intersport's casual Sportstyle category.
This Brief
Intersport is one of the biggest sports retailers in the entire world. Their Sportstyle category was amazing, and it needed that little extra attention. It sits in that special space between performance and everyday life: Nike, Adidas, New Balance, and Puma; all the classics that let you grab a coffee with your friends while still breaking out a run whenever you need.
For Sneaker Week ‘23, Intersport thought it was time to shine some light on this category. The ask was big: a global brand campaign that would celebrate their most legendary athleisure shoe brands.
This Approach
Sportstyle doesn’t belong to the gym. It belongs in real life. Any time and any place. We built the campaign around this, shooting a ton of content across a number of formats. Visuals, social media content, stills…
At the center of it all though, we have our video ad. A montage of all kinds of people living all kinds of different lives; it showed what athleticwear is about. Being ready for any moment.
This Result
In the end, we delivered a global campaign that gave Intersport’s Sporstyle category an identity and a story. With a variety of content across markets, formats, and platforms,; it all discusses one thing: style that moves with you
CREDITS
Produced by - Sir Render Films
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