Bliq

‍This Brief

Bliq does smart energy for smart people for very small prices.

Their mission for us was to promote their energy manager; a little box that takes no space but makes all the difference to your energy consumption.

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This Approach

Bliq’s energy box lives compactly in your closet. It makes everything so easy, you don’t even notice it. Normally, that’s good. But we thought we would make an exception.

We made our ad as loud as possible. We put a Bliq advisor inside the electricity closet to tell you all the advantages. He’s loud, dressed all in gold, popping confetti, and under a disco ball. We doubt that you’ll miss him.

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This Result

In the end, our ad was fun and inexpensive, creating a fun and memorable moment for Bliq, without having to break that bank at all. It’s all the branding, all the info, and no struggle. We keep it simple.

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