Client
Services
Strategy & Concept
Year
Visit
This Brief.
No Fairytales was born out of frustration with the food industry, where a double-stacked pizza burger is called a ‘food innovation’.
Their mission is to make healthy eating so easy that people don’t need to think about it anymore. Tasty, easy, and healthy. From us, they needed a campaign to bring that mission to life; without boring or lecturing, and without sounding like everyone else.
This Approach.
Healthy food has a problem. Either it tries to make you feel too guilty, or it ends up being far too preachy. Or both. This doesn’t make you want to have a wrap, so we took the opposite direction.
Instead of boring No Fairytale’s audience, we offer what works: showing them food they want to eat, and delivering our message. It’s not very subtle, in fact it’s quite on the nose… literally.
This Result.
Our campaign was engineered around the earworm Wrapslááááp! And the image of, well, people getting slapped with a wrap.
It’s super fun to watch (and even funner to film), and delivers a point: eating healthy doesn’t need to be so hard.
Latest works
