Solarclarity: Solar, It's that simple

This Brief

Denim Solar is already responsible for more than 50,000 households switching to solar. Unfortunately, the market around them is still cluttered with a mess of technical jargon and specs that only serve to confuse. It might well be with a good intent to inform consumers, but you can inform without being impossible to understand. And most brands have convinced consumers that solar is just too hard.

Denim Solar’s actual product? It’s straightforward! Our job was to make that clear.

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This Approach

If going solar with Denim is as simple as frying an egg, tying your shoelaces, or peeling an orange; then why say more?

We built the whole campaign around this simple concept: everyday moments that are just super easy, not scary, and done without thinking. No need for long explanations, we just deliver a visual argument so clear it can deliver the message in a supermarket billboard in seconds.

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This Result

The campaign finally makes solar feel accessible, and not only that but it’s super on brand. It’s fun, colourful, creative, easy to understand, and infinitely versatile. The ideas can just keep coming. It doesn’t have to be a complicated investment. It can be an easy choice. It really is that simple.

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CREDITS

Villain & Guy

Soundsright 

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