Solarclarity: Solar to the People

This Brief

Solarclarity doesn’t believe in solar energy being a luxury out of reach. It should be for everyone. When solar is for the people, it needs to be simple, approachable, affordable. On their side, they had good green solar panels.

From us? Solarclarity needed a brand identity that was strong enough to carry their ambition and speak to their consumers. Something with warmth, clarity, and a perspective that stands out in a category that tends to look cold, corporate, and confusing.

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This Approach

From photography to typography, every part of Solarclarity had to speak the same language. So we built a new identity from the ground up. At the heart of the design language is the heart of the whole operation: the Sun.

Solar energy is clean, and we kept the design clean with minimalist iconis and an accessible font. Our photography kept golden tones, real people, and natural light; an homage to how real and accessible solar power is. Unmistakably ownable, together, it all became Solarclarity Solar to the people.

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This Result

A brand that finally looks as good as what it stands for. From campaign visuals to web design, every design aspect speaks the same language: approachable, optimistic, and built to last. Just like solar. 

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CREDITS

Photography - Rutger Geleijnse

Design - Ralph Booms

Illustration - Natalia Jiménez Osorio

Client - Solarclarity

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