Solarground

This Brief

Solarground needed some beautiful visuals that could help them show off what they offer to consumers: clean energy, smaller bills, and no fuss and complications. Fliers, social media, and their website, these designs were going to pull their weight.

They needed a tone of voice and visual identity built for people who are serious about energy independence. So we got to work.

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This Approach

Solar energy is a joy to be part of, so there was no need to make things cold and corporate. Our visual language kept the warmth of the sun at every touchpoint, and the texture of a simple colouring book. 

Our tone was meant to cut through the jargon that other brands like to hide behind, and make something that felt real to clients. Something… grounded. Go figure!

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This Result

Consistent, ownable, and ready to adapt and play with. Solarground now had a beautiful and fun brand identity, ready to grow with them from the first flyer to the next hundred installations. 

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