Dappr: FIFA World Cup 2026

This Brief

Dappr isn’t your average plaster brand. They’re known for their cheerful and often quirky and cheeky approach; full of colours and surprises. For this year, they wanted a campaign video to celebrate the most awaited event: the 2026 World Cup.

For this ad, we chose to switch out the cuts and bruises that Dappr is used to fixing for bruised pride, cut players, and falling off the edge of your seat.

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This Approach

For any football fan, this game is game over for your circadian rhythm… The world cup is taking place in the United States, with matches scheduled as late as 3 a.m.

In this campaign ad, Dappr comes in as your first responder, keeping your eyes peeled open so you don’t miss a single second of the game. The campaign video manages to play into the very real tension of the game, all the while being equally completely ridiculous.

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This Result

It’s silly, it’s engaging, and most of all, it’s completely Dappr. And right on time for the world’s most anticipated event. 

‘Zo mis je geen wedstrijd’— So you don’t miss a match. Dappr and This Agency will both be watching with you… nervous and excited. But be prepared. Anything can happen.

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Credits 

Creative Agency:  This Agency 

Creative Director: Ingmar Larsen 

Director: Ingmar Larsen 

Art Director: Maruca Theodora Stancu

Mua: Maruca Theodora Stancu

Editor: Thomas Schenk 

DOP: Robbert Nieuwenhuijs 

Color grading: Robbert Nieuwenhuijs

Sound: Michiel  Nieuwenhuijs 

Client: Dappr 

Actors: Teun de Jongh, Amar Thomas, Gertjan van den Brink