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This Beer
The Dutch are notorious coffee lovers. "Coffee catch-up?" is our daily mantra. At This Agency, we're trading coffee for beer. That's right, we've brewed our own This Beer and made a film about it. Get ready to raise a glass!
This Brief
Everyone in the Netherlands runs on coffee. "Shall we grab a coffee?" is basically a national greeting, especially in business. At This Agency, we had a better idea: what if we replaced the coffee catch-up with the other thing the Dutch love to drink? We decided to brew our own bee, a proper, top-quality hoppy weizen, and use it as the world's most drinkable business card.
This Approach
We partnered with our friends at Poesiat & Kater to brew This Beer, designed the labels ourselves, and then made an entire promotional film about it. Shot by the talented team at Drop of Lemon Studio and finished with sound by our longtime collaborators at Soundsright, it's the kind of project that only makes sense if you're an agency that believes everything is an opportunity to make something great. We do. So we did.
This Result
beer that tasted as good as it looked, shared with clients, friends, and anyone who dropped by the studio on a sunny afternoon. Less a campaign, more a statement.
How could you refuse?
CREDITS
This Agency
Creative Director: Ingmar Larsen
Copy&Art: Jan-Willem de Man
Drop of Lemon Studio
Director & Editor: Alex Jurtan
Soundsright
Sound Design: Ferdinand Boltersdorf
Voiceover: Ryan Delehanty
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