Blue Movement: Buy? Rent!

Young people carry a subscription wherever they go. Why not a subscription to household appliances?

‍This Brief

Blue movement lets you subscribe to household appliances instead of buying them. With an easy subscription you don’t have to suffer maintenance headaches and waste piling up when something breaks. Our job was to make people think: Why hasn’t it always been like this?

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This Approach

We placed the devices outside the typical home setting, aligning with BlueMovement's core benefits. Models are depicted with vibrant, compact signs to playfully position BlueMovement as a catalyst for sustainable living in every household. This is why we showcased BlueMovement’s devices in unconventional settings, adorned with vibrant, compact signs. We playfully position BlueMovement as the catalyst for sustainable living in every household.

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This Result

A campaign that turned a new concept into an instantly relatable one. Blue Movement, positioned exactly where it belongs: at the centre of how a new generation thinks about consuming smarter.