Blue Movement: Jobs to be done

‍This Brief

A great product still needs to prove itself. Blue Movement's appliance subscription model is a strong concept, but for people unfamiliar with it, there's always a moment of hesitation: does it actually do what I need it to do, as well as something I own?

Our mission was to answer that question. Our second mission for Blue Movement: we were going to make sure to deliver.

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This Approach

We’ve created a series of 8 online videos for the Dutch and German markets. These product videos, focusing on "jobs to be done," highlight both the problem and the solution. Both productions were A/B tested, and the videos with casting performed better. Additionally, we developed a landing page for their social media channels that wrapped everything together.

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This Result

Eight videos, two markets, one client that now knows exactly what works. Good casting and a good message, Blue Movement had a scalable content format ready to carry the brand forward. 

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