Client

Eliya's Lean & Vegan

Services

Packaging Design, Branding, Campaign Development

Year

2024
Brand Development

Eliya’s Lean & Clean Design

Introducing Eliya’s sauces: where vegan flavour gets a makeover! We've spiced up the packaging with fresh designs and vibrant illustrations for these deliciously diverse sauces.

This Brief

The sauce market is super crowded. Many vegan or healthy products all look the same. Eliya’s Lean & Clean had something different: their product is actually delicious, all the while still being clean, lean, and 100% vegan They needed packaging that reflected them, stood out on the shelf, and distinguished between their catalogue.

This Approach

We designed a packaging system built around vibrant and custom illustrations, one for each sauce variety with it’s own visual world. What you get is a range that works cohesively as a family, but gives each product its unique charm and character.

This Result

A good label makes you want to pick up a product to buy it, not understand what it is. That’s what we did with Eliya’s sauces. They look every bit as good as they taste.

CREDITS

Illustration - Natalia Jiménez Osorio

Client - Eliya's Lean & Vegan

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