Lucas

This Brief

Lucas is a brand of strollers for the elderly. They came to us with a mission: to bring attention to their product, create an advertising campaign that would be memorable, and create a brand image that can make a simple but essential product feel… special.

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This Approach

One step at a time doesn’t have to feel slow. Instead of leaning into something boring and medical, we chose to give a side of speed and luxury couture to the advertisements.

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This Result

We inspired ourselves by classic Italian Vespa ads to create a unique ad. Suave colours and shapes that communicate direction make for a unique ad.

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