No Fairytales: Verser dan de Rest

This Brief

We’re no stranger to working with No Fairytales. Afterall we already became friends after we made our super fun WRAPSLAAAAAP campaign. (You don’t wanna miss it…)

This time, they came to us with a new challenge: No Fairytales is known for their delicious vegetable wraps that come in a wide variety of vivid colours. But this time, they were competing with the rest: No Fairytales was introducing their plain wrap.

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This Approach

A crowded shelf. Lots of established competition. And a brand that had never played in this space before. This was a move into a tricky territory, and we wanted to help No Fairytales prove themselves.

We focussed on what made them different: their wraps were fresher, healthier, and less processed than all their competitors. So unprocessed that they’re kept in the cold section of the supermarket, like produce, which is what real food is made from! That’s not a quirk, that’s their strength.

So we led with it: Verser dan de rest. Fresher than the rest. It’s simple and true, and impossible to argue with. 

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This Result

From billboards all around Amsterdam, to social media ads on your phone: you probably saw it. No Fairytales: Verser dan de rest.

Your regular reminder that eating well doesn't have to mean eating is boring. 

As a bonus we took it a step further with a bespoke song specially made for this campaign. Check it out!

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